Capacity Building and Destination Promotion of Albania’s GBS and ICT Sectors-Scope of Work The assignment consists of two primary components: 1. Capacity Building for Albanian GBS/ICT Companies The contractor will design and implement a training program to prepare SMEs for international market expansion. The program should address the following thematic areas: - Development of globally attractive company culture - International marketing and online presence building - Effective project management and client communication - Legal and regulatory frameworks for cross-border operations - Financial planning and scaling strategies - International sales and pitching techniques The training should include: - Online, self-paced content - In-person workshops in Albania - Supporting materials and toolkits - Follow-up assessments to provide individual feedback The primary target group are top management teams of Albanian small and medium-sized enterprises (SMEs) in the ICT/GBS sector. 2. Destination Promotion for Albania’s GBS/ICT Sectors The contractor will execute a strategic marketing campaign aimed at raising international awareness of Albania as a credible and competitive outsourcing destination. Activities should include: - Design and maintenance of a dedicated landing page hosted on a reputable international platform (with focus on Central and Southeastern Europe) - Development and publication of analytical articles and case studies, featuring industry insights and testimonials from existing clients of Albanian firms, published in an international, reputable resource (with a focus on Central and Southeastern Europe) - Conduct media outreach to promote the location’ s visibility in Western Europe and North America Expected Deliverables The following deliverables are expected to be completed within the contract duration and in line with agreed milestones: Capacity Building: - Online modules (on-demand), introducing the six thematic areas outlined above for up to 250 participants. - In-person workshops in Albania focusing on each of the six thematic areas, tailored to the specific needs of Albanian companies for up to 100 participants. - Post-workshop assessments and feedback reports for all in-person workshop participants. Destination Promotion: - Interactive landing page showcasing Albania’s strength as a GBS destination, hosted on an international, reputable resource (with a focus on Central and Southeastern Europe). - Two analytical articles on Albania’s GBS sector and one interview published in an international, reputable resource (with a focus on Central and Southeastern Europe). - A press release and media outreach to at least 300 media representatives in Western Europe and North America.-WERT: 29 411,00 EUR